Harvard Business School is lucky to have two professors who have deep experience in media and entertainment and provide guidance to students who are looking to break into the industry.
Henry W. Mcgee
Lincoln Filene Professor of Business Administration
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches a course on Strategic Marketing in Creative Industries, covering the businesses of entertainment, media, and sports, which ranks among the most sought-after courses in the School’s curriculum for MBA students. She also is the faculty chair of a new executive education program on The Business of Media, Entertainment, and Sports, of theSummer Venture in Management Program, and of the annual START program for incoming HBS faculty. Poets & Quants named her one of the world's 40 best business school professors under the age of 40, and she has received teaching awards on multiple occasions from both the Harvard Business School and its students, including the Charles M. Williams Award for excellence in teaching, "Best of EC Year" honors (for top faculty teaching in the Elective Curriculum), and the Faculty Teaching Award.
In her research, Professor Elberse primarily aims to understand what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can develop effective marketing strategies for such products. She is acclaimed for her work on digital-media strategies, and frequently uses econometric modeling techniques to examine marketing problems. Her work has been published in the Harvard Business Review,Marketing Science, the Journal of Marketing, and several other journals. She was named a Marketing Science Institute Young Scholar in 2011, and serves on the editorial board of Marketing Science.
Professor Elberse has conducted case studies on dozens of entertainment companies, personalities, and other entities. These include record labelA&M/Octone Records, cable operator Comcast, book publisher Grand Central Publishing, online video provider Hulu, the campaign for Jay-Z's book Decodedby advertising agency Droga5, entertainment companies Marvel Enterprisesand NBCUniversal, nightlife business Marquee, the Metropolitan Opera, sports leagues MLB and the NFL, MRC's television series House of Cards, soccer clubsReal Madrid and Boca Juniors, Vogue magazine, soccer coach Sir Alex Ferguson, and superstars Beyoncé, Lady Gaga, LeBron James, and Maria Sharapova. Many of these case studies are described in her first book, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment, which Amazon named one of its Best Books of 2013.
Prior to joining Harvard Business School, professor Elberse was a Visiting Fellow and Lecturer at The Wharton School, University of Pennsylvania. She holds a PhD from London Business School, an MA in Communication from the Annenberg School for Communication, University of Southern California, and an MA in Communication Science from the University of Amsterdam (cum laude). A native of The Netherlands but now an American citizen, she was awarded a Netherland-America Foundation/Fulbright Fellowship.
Professor Elberse is one of the youngest female professors to have been promoted to full professor with tenure in Harvard Business School's history.
Senior Lecturer of Business Administration
Henry McGee is a Senior Lecturer at Harvard Business School. A member of the General Management Unit, he teaches the required MBA courses Leadership and Corporate Accountability (LCA) and Field Immersion Experience for Leadership Development (FIELD). In addition, he is an instructor in the executive education course The Business of Entertainment, Media and Sports. He is a member of the Harvard Business School Business History Initiative and a director of the Pew Research Center in Washington, DC.
Prior to his appointment to the faculty in July 2013, McGee was President of HBO Home Entertainment, the DVD and digital program distribution division of Home Box Office, the world’s leading premium television company. The recipient of numerous industry awards for his pioneering use of Internet-based marketing and early adoption of the high definition format for the company’s releases, McGee was named one of the 50 most powerful African Americans in the entertainment business by Black Enterprise magazine. He served as a director of the Digital Entertainment Group, the trade association of entertainment companies and electronics manufacturers focused on fostering new technologies, and is a former board member of Quickflix (ASX:QFX), Australia and New Zealand’s only subscription DVD and rental video streaming service. Since 2004 he has been a director of AmerisourceBergen (NYSE: ABC), one of the nation’s top pharmaceutical service companies and number 28 on the Fortune 500 list of the biggest corporations in the United States.
McGee joined HBO immediately after graduating from Harvard Business School in 1979. During the course of his 34-year career with the company, he held posts in a wide range of areas including family programming, film acquisition and international co-production. Named President of HBO Home Entertainment in 1995, McGee oversaw the release of numerous multi-million selling releases including The Sopranos, Sex and the City, Band of Brothers and Game of Thrones. With the launch of offices in London and Toronto, he drove the expansion of the company’s international business and HBO’s titles are now distributed in more than 70 countries around the globe.
McGee’s accomplishments have received significant attention. In 1997 he was inducted into the Hall of Fame of the National Association of Minorities in Communications. In 1998 he was named one of New York’s top 100 minority executives by Crain’s New York Business. That same year he was elected a fellow of the United Kingdom’s RSA (Royal Society for the Encouragement of Arts, Manufacturers & Commerce). In 2004 the Harvard Business School African American Alumni Association honored McGee with its Professional Achievement Award. McGee was inducted into the Video Hall of Fame, one of the home entertainment industry’s most prestigious honors, in 2008.
McGee has a strong interest in the governance of non-profit organizations and has been especially involved in the fields of arts and education. He has served as president of both the Alvin Ailey Dance Theater Foundation, the nation’s largest modern dance organization, and the Film Society of Lincoln Center. He has also been a board member of the Sundance Institute, the Black Filmmaker Foundation, The Public Theater, Radcliffe College, Save the Children, the Studio Museum in Harlem and the New 42nd Street, the organization overseeing the revitalization and management of seven historic theaters in Times Square.
After graduating from Harvard College, magna cum laude, in 1974, McGee worked as a reporter for Newsweek magazine in its New York and Washington bureaus. He covered stories in the fields of politics, foreign affairs, education and entertainment and also served as an on-camera reporter for Newsweek Broadcasting.